Author: Aleksandra Zaleczny

WordPress is one of the most popular website creation and content management systems (CMS) in the world. Its versatility, user-friendliness, and vast user community have contributed to its dominant position in the market. If you have any doubts about the power of WordPress, just take a look at a few well-known websites that use this […]

In the business world, visual presence plays a crucial role. Professionally designed graphics can attract attention, build brand recognition, and encourage customers to engage with your company. However, it’s not always easy to find the right design tool, especially for those who lack experience in graphic design. Fortunately, there is Canva – a free graphic […]

E-commerce, or online commerce, has been one of the fastest-growing sectors of the economy for years. As technology evolves, so do customer expectations and the tools that help businesses succeed in e-commerce. One of the most popular tools for creating online stores is WooCommerce, a plugin for WordPress. But what does the future hold for […]

In today’s internet-driven world, visuals matter significantly. That’s why video content has become an integral part of most websites, blogs, and social media platforms. They offer a more engaging way to convey information, capturing users’ attention and keeping them involved longer. Therefore, it’s worth learning how to create engaging video content on your WordPress website. […]

In today’s digital world, websites are essential tools for businesses, bloggers, and individuals looking to establish their online presence. Security in WordPress, one of the most popular content management platforms, is a crucial aspect that attracts the attention of cybercriminals. Therefore, it’s important for website owners to prioritize security matters and take steps to protect […]

The world of websites is constantly evolving, and emerging technologies have a significant impact on how we design, create, and interact with websites. In this article, we’ll explore some of the most promising new technologies that have the potential to transform the way we browse the internet and build websites. Augmented Reality (AR) browsing Augmented […]

Lead generation is a crucial element of effective internet marketing. A lead is a potential customer who has shown interest in your company or offerings by providing their contact information. Effective lead generation can significantly impact the growth of your business, generating potential sales opportunities and building a base of loyal customers. In this article, […]

WordPress is a dynamically evolving content management system (CMS) that constantly introduces innovations, providing users with new features and tools to create and manage their websites. For all WordPress enthusiasts and website owners who want to maximize the potential of their site, exploring the latest innovations in WordPress is crucial. Creating Valuable Content Creating valuable […]

Conversions are one of the key indicators of success for any business website. Achieving high conversions means that visitors to your site are turning into customers, which translates into increased sales and profits. Therefore, it is essential to understand how to increase conversions on your business website and implement effective strategies and tools to achieve […]

Blogging has become an integral part of many businesses’ marketing strategies. Introducing a blog on the company website is an excellent way to build connections with customers, acquire new audiences, and showcase knowledge and expertise in the industry. In this article, we will present effective practices that will help your company become an authority in […]

In today’s digital age, where much of our lives have transitioned into the online world, websites have become an integral part of our daily existence. They serve not only as sources of information and online shopping platforms, but also as showcases for companies, organizations, and artists. In this dynamic environment, Artificial Intelligence (AI) technology plays […]

Contemporary business is increasingly focused on meeting customer needs and building lasting relationships with them. With the dynamic growth of e-commerce and the increasing activity of online companies, excellent customer service on a company website has become an essential element for the success of any enterprise. In this article, we will present key strategies that […]

In today’s dynamic business world, having an online presence has become an essential element of success for companies. A virtual business card in the form of a company website becomes the face of the business, accessible to all potential customers, 24 hours a day, 7 days a week. However, a common question arises: Is investing […]

Modern business increasingly focuses on gaining customer trust and building long-lasting relationships. In this context, company websites serve not only as business cards but also as powerful tools for engaging and attracting customers. The essence of success lies not only in the aesthetic appearance but, above all, in valuable and convincing content that will engage […]

In today’s digital world, e-commerce has become an essential element of business operations. More and more companies are opting to expand their online sales to reach a wider audience and increase their revenue. If you are also considering implementing e-commerce on your company website, this article will provide you with valuable insights on how to […]

In today’s world of online competition, standing out from the crowd is crucial for your business. One essential tool that can help you achieve this is a well-designed and effective contact form on your website. This form contributes to increased conversions, improves customer convenience, facilitates communication, and encourages visitors to stay on your site. In […]

In today’s dynamic online world, the competition for capturing user attention is immense. That’s why the key goal of every website owner is to create a user-friendly website that not only provides excellent experiences for visitors but also converts them into satisfied and loyal customers. Here’s how good User Experience (UX) practices can contribute to […]

In today’s age, creating websites has been greatly facilitated by advancing tools and technologies. One of the most innovative solutions is Gutenberg – the WordPress block editor that has revolutionized the process of designing and creating content for websites. Many designers and developers have started using Gutenberg as an alternative to traditional tools like Figma […]

Building a strong online presence is crucial for the success of any website. The competition is fierce, and users have higher expectations when it comes to the visual aspects of websites, making visual identity an essential element of your marketing strategy. Visual identity goes beyond just a logo and color scheme; it encompasses a comprehensive […]

Designing a website for a company is not just about aesthetics and visual appeal. It is also important that the website is functional, responsive, and easy to navigate. Below are 10 key elements of website design for your business. Website Goal First and foremost, you need to determine the goal of your website. Do you […]

In today’s digital world, the accessibility of a website is a crucial aspect that should be considered during its creation and design. Accessibility refers to ensuring equal access to information and services for all users, regardless of their abilities, disabilities, or user preferences. This is extremely important as it enables people with various physical, sensory, […]

WordPress is one of the most popular content management systems (CMS) that allows for easy and efficient creation and management of websites. One of the biggest advantages of WordPress is its flexibility and the ability to customize the site according to individual needs through plugins. Plugins are the essence of WordPress, enabling the expansion of […]

Creating and managing a company website is a process that requires a lot of work and the involvement of many specialists. Especially when it comes to websites, there are many tools that can help facilitate this process. In this article, we will present a few tools that are worth knowing when creating and managing a […]

The security of a company website on WordPress is very important, as any breach can negatively affect the company’s image and result in the loss of sensitive information. In this article, we will present a few simple steps that can help you ensure the security of your company website on WordPress. Website security Regularly update […]

Online stores are an integral part of retail trade. Therefore, having an effective website is essential for success in e-commerce. There are several key subpages that should be present on the store’s website to provide customers with complete information and a comfortable browsing experience. Here are the most important ones: Home page The home page […]

The company homepage is the first place potential customers visit when they access our website. This is where the most important information about our company should be displayed, which will help customers to understand our services and decide to use them. Therefore, it is important that this page is well-designed and presents basic information about […]

Content marketing is a strategy that allows businesses to attract customer attention by creating and publishing valuable content on their website. In today’s world, where most people use the internet to search for information about products and services, content marketing has become one of the most effective ways to promote a business. In this article, […]

Creating content for websites is a process that requires not only creativity but also the right tools. Nowadays, there are many available applications and programs that can help with content creation, both for beginners and experienced creators. Here are some tools that can be useful for creating content for websites. Text editors Text editors are […]

In today’s world, where the majority of people use mobile devices, websites must be responsive, meaning they are adapted to different screen sizes. If your company needs a website, it’s important to design it with users in mind, who will be browsing it on different devices. Below, we present the best practices for creating responsive […]

In today’s times, when most activities are moving online, every website should be built with accessibility in mind for all users, regardless of their individual needs. In this article, we will discuss how to build an accessible website and why it is important. What is website accessibility? Website accessibility refers to the ability of people […]

WordPress is one of the most popular platforms for building websites. Thanks to its ease of use and the ability to customize the look and functionality, WordPress is an ideal tool for both beginners and advanced users. One of the latest and most innovative solutions in WordPress is Full Site Editing (FSE) – a method […]

WordPress is one of the most popular Content Management Systems (CMS) in the world, which allows for the creation and management of websites. One of the most important steps in the process of creating a WordPress site for a company is the selection of an appropriate theme, which will determine the look and style of […]

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in search results. Nowadays, SEO is an essential element of any marketing strategy for companies that want to acquire new customers and increase sales of their products or services. In this article, we will present how to effectively use SEO […]

Finding a job is a challenge, and it’s important to have the right resources to help facilitate the process. This is where a careers page on a company’s website can be incredibly helpful. A careers page is a website that contains job postings, information about employment opportunities, and recruitment processes within a given company. In […]

Marketing is one of the most important elements of any business, regardless of its size. In the case of small businesses, well-planned and thoughtful marketing can be the key to success and attracting new customers. In this article, we will focus on several key issues that will help a small business effectively acquire customers and […]

In today’s digital age, having a strong online presence is essential for any business. One of the most important elements of a company’s website is its product or service offerings. A well-designed and comprehensive product or service page can attract potential customers and help convert them into loyal customers. When creating a product or service […]

In today’s world, having a website for small businesses is essential for acquiring new customers and retaining existing ones. However, many small businesses may be discouraged from creating their own website due to a limited budget. Nevertheless, web design does not have to be expensive and complicated. In this article, we will discuss several ways […]

Conversion on a website is a crucial element for the success of any business. Whether your goal is to sell products, acquire new customers, or generate leads, increasing conversion on your website can have a huge impact on your business results. In this article, we will provide you with some tips and tricks to help […]

In today’s world, most companies have their own website. It is not only important for creating the company’s image, but also for reaching a wider audience of potential customers. However, it is not enough just to have a website – it is also important to include the right content on it. In this article, we […]

In today’s world, almost every company needs a website. However, not all websites are designed in a way that attracts customers and improves the brand image. In this article, we will discuss the most common mistakes in designing company websites and show how to avoid them. Lack of responsiveness Poor website responsiveness is one of […]

Designing company websites is an extremely important issue for every business. In today’s world, where most people use the Internet, having an attractive and functional website can bring many benefits, such as increasing the reach of customers and increasing the company’s profits. In this article, we will discuss several important issues to consider when designing […]

Often, website owners find themselves without the time or resources to regularly publish new content on their sites. One solution is to use tools such as Chat GPT, which can help generate content for websites. In this article, we will explore how this tool can aid in content creation, as well as its pros and […]

How to improve website positioning in WordPress? Do you have a company website on WordPress and want to position it effectively? Improving on-page SEO is crucial to increasing traffic and attracting users to it. In the article, we will show you how to increase the visibility of a website based on the WordPress platform. You […]

Corporate visual identification is an important element of building a brand’s image. Logo, fonts, and colors are tools that help a company stand out from the competition and build a strong, recognizable brand. In this article, we will discuss what elements make up a corporate visual identification and why they are important. Logo A logo […]

If you’re new to your WordPress blog, you’re probably wondering how to organize your content into categories and tags. Here is a brief introduction on how to do it correctly. Categories and tags are used to organize blog/website entries. Thanks to them, both website visitors and the system administrator can quickly find interesting content. Although […]

As a business owner or website developer, make sure your website is responsive. In this article, we will explain what a responsive website is, we will discuss the benefits of responsive website design. We will also share some tips and best practices for responsive web design. So let’s dive into it. What is a responsive […]