Pop-ups are a common element on many websites. Nevertheless, some associate it with intrusive pop-up ads that prevent them from continuing to browse the site. What are the benefits and risks of displaying pop-ups on your website?
What are pop-ups? Is it worth using them on your company’s website? How to use pop-ups well?
Pop-up – what is it?
Is it worth using them on your company’s website?
Pop-ups can be an extremely useful tool for you. It’s a great way to reach potential customers, generate leads, and build a subscriber base. The advantage of pop-up windows is, for example, increasing the conversion rate – for example, when you try to close the page, you can display a message to the user about a discount or the possibility of downloading free educational materials. This can prove to be an effective way to interest users of your website.
How to use pop-ups well?
- Display popups with the option of closing them and not immediately after displaying the page.
- Place the button to close the pop-up in a clearly visible place. The most intuitive will be to place this button in the upper right corner of the pop-up.
- Pop-up messages should be short, clear and interesting at the same time.
- Design visually attractive pop-ups – use eye-catching graphics, expressive colors.
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