Internal linking has many benefits. How is it done and what effects can it bring for your website?
The structure of internal links is practical for the user – it makes it easier to navigate the website. It also guarantees a longer stay on the website of the user or a potential customer. Links added inside the website may improve the website’s visibility in the Google search engine.
What is internal linking?
Internal linking is adding a link (hyperlink) to a website that leads to another subpage within the same website. Check how to add links in WordPress.
Where to put internal links?
- Main menu
- Sidebar
- Links in the text
- Footer
Linking and SEO
This is one of the activities that should be implemented as part of website optimization. Correct linking of subpages is very important for SEO.
- makes it easier for the user to navigate the website
- improving the indexation of subpages on our website
- positive impact on the position and visibility of the website in Google search results
- well-crafted linking prevents keyword cannibalization
What to do to make an internal linking strategy effective?
- add internal links in the key phrase, it will increase the chances of website positioning for this phrase
- do not repeat the same links too often
- do not place links with the same anchors (link content) that lead to different pages
