Creating and managing a company website is a process that requires a lot of work and the involvement of many specialists. Especially when it comes to websites, there are many tools that can help facilitate this process. In this article, we will present a few tools that are worth knowing when creating and managing a company website.
CMS (Content Management System)
A content management system is a tool that allows easy addition, editing, and deletion of content on a website. WordPress is the most popular content management system (CMS) that allows for the creation of various types of websites, including company websites. WordPress offers many tools and functionalities that facilitate the process of creating and managing a company website.
One of the main advantages of WordPress is ease of use. The user interface is intuitive and user-friendly for those who do not have programming experience. As a result, most changes to the site can be made without the intervention of a specialist. WordPress offers many free and paid templates that can be customized to individual needs. All templates are responsive, which means that they automatically adjust to mobile devices, which is especially important in the era of smartphones.
Graphic design tools
When creating a company website, the graphic design is important. Graphic design tools such as Adobe Photoshop, Adobe Illustrator, or Canva, will help create an aesthetic and clear website. It is worth remembering that the visual aspect of a website is important for user experience.
Google Analytics is one of the most popular analytical tools used by website owners and marketers. This tool provides detailed information about website traffic, such as the number of visits, unique users, traffic sources, average time spent on the site, and information about devices and operating systems used.
All of this data allows for a better understanding of user behavior on the site, and based on this information, changes can be made to the content, layout, and functionality of the site to improve user experiences and increase conversion rates. Google Analytics also allows for monitoring of user actions on the site, such as clicks on buttons or links, which enables further optimization of the site.
Other well-known analytical tools include Adobe Analytics, Google Search Console, Senuto, SEMrush, and Mixpanel.
Website performance testing tools
Website performance testing tools are essential for anyone involved in creating and developing websites. They allow for quick detection of problems, such as long page load times, which can negatively affect its position in search results and user experience.
There are many tools for testing website performance, including: Google PageSpeed Insights, GTmetrix, Pingdom, WebPagetest. All these tools are extremely useful for people involved in creating and developing websites, because they allow you to quickly detect problems and fix them, which in turn allows you to improve the website’s position in search results and increase the user experience.
Project management tools
Project management is an important element of creating and managing a company website.
- One of the most popular project management tools is Trello. Trello is a web application based on the Kanban board concept. Users can create task lists, task cards with descriptions, assignees, deadlines, or files. This makes it easy to track progress and change priorities as needed.
- Another popular project management tool is Asana. Asana is a web platform that allows for creating projects and tasks, specifying deadlines and priorities, and assigning tasks to specific people. Asana also allows for creating reports and analyzing progress.
- Jira is another project management tool mainly aimed at programming teams. Jira allows for managing sprints, creating task lists, monitoring progress, and reporting results.
- Among the project management tools, it is also worth mentioning applications such as Basecamp, Monday.com, or Slack. Each of these tools has its specific functionalities, but all allow for easy planning and organization of activities, assigning tasks, and tracking their progress.
Email marketing tools
Email marketing is an effective method of communication with customers. Tools such as Mailchimp or GetResponse allow for easy designing and sending of email campaigns, as well as tracking campaign results.
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