In today’s world, almost every company needs a website. However, not all websites are designed in a way that attracts customers and improves the brand image. In this article, we will discuss the most common mistakes in designing company websites and show how to avoid them.
Lack of responsiveness
Poor website responsiveness is one of the most common design mistakes. The website should look and function well on every device, especially on mobile devices. Therefore, it is essential to design responsive websites that automatically adjust to the screen size. This will eliminate the need for users to scroll horizontally to see the entire content, and increase user satisfaction.
Slow loading speed
If the website loads too slowly, it discourages users and increases the number of bounced visits. Websites should be designed to load quickly, not only for users but also for search engines, which contribute to better search engine rankings.
If users cannot find what they are looking for, they leave the website. Therefore, it is crucial to have simple and intuitive navigation. The best option is to have a top menu with submenus, making it easy for users to find what they are looking for.
Small font size and poor color scheme
Another common mistake in website design is using a font that is too small and using the wrong colors. Both of these elements affect the readability and aesthetics of the website, and thus its effectiveness in attracting and retaining users.
A font that is too small makes reading content difficult and can be very tiring for the eyes. This is especially true for older people who require larger fonts to be able to read comfortably. Therefore, it is important that the font is large enough to provide easy reading without the need to zoom in on the page. Attention should also be paid to the type of font used – it should be easy to read while also fitting the character of the website.
The second mistake is using the wrong colors. Inappropriately chosen colors can make it difficult to read the content and also affect the aesthetics of the website. Colors should be matched to the character of the website and to the goals it is intended to achieve. Avoid overly intense colors that can be tiring for the eyes, as well as overly bright combinations that can irritate users.
Inconsistency with the company’s image
The website should be consistent with the company’s image and reflect its character. Deviations from the company’s image can discourage customers and even negatively affect their perception of the brand.
In conclusion, designing company websites requires consideration of many factors. Avoiding the most common design mistakes, such as lack of responsiveness, slow loading speed, complicated navigation, small font size and poor color scheme, and inconsistency with the company’s image, can contribute to acquiring new customers or business partners, increasing sales of your products or services.
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